MODEL RELEASED. Beauty treatment. Man having a face pack applied to his face. A face pack, also called a facial, is a beauty treatment where the face is covered in a material that is intended to improve the feeling and appearance of the skin. It is intended to moisturize the skin and improve the condition of the pores. The mask can include skin oils, and other chemical nutrients. A facial is usually combined with other beauty treatments such a face massage. Photographed in Paris, France.