It is surely known, if not overpublicised, the concern with which men notice their loss of hair. This concern goes deeper than mere vanity and can often result in lack of confidence and servere personality disorder. The false wedge of hair that is the fault of so many toupees is often too violent a repair for the average man. Alexe of Mayfair has given much time and thought to this problem and has specialised in designing Masterpieces that blend indistinguishably into the wearer's natural hair. The type, texture and direction of almost each individual hair must correspond to that of the wearer's. It is important that the man should be able to brush the hair with the natural movement that he has become used to and that he should have complete confidence in its security. And for the less serious side - Masterpieces have also been designed as intechangeable sideburns, beards, moustaches and eyebrows. Picture shows Mr. Roy Starling, who is almost bald - seen about to be fitted by Alexe with a Masterpiece false headpiece and separate sideburns, which look extremely real - at Alexe's Queen Street salon - 9th November 1967. - 固opFoto