The reverse of a promo postcard from January 1910 General Election for Sydney Hoffnung Goldsmid, Conservative candidate for Camberwell North who failed to defeat the incumbent Thomas James Macnamara (Liberal). The card text encourages voters to support the vote for Tariff Reform and quotes Arthur James Balfour, 1st Earl of Balfour (Conservative Leader of the Opposition) stating "The Taxation on the necessities of life shall not be increased."