696836 Advertising Poster for the General Electric Company [AEG] 1910 by Behrens, Peter (1868-1940); Private Collection; (add.info.: In 1881, the Berlin entrepreneur Emil Rathenau (1838-1915) acquired the license to Thomas Edison??? patent for the electric light bulb. Two years later, Rathenau founded the German Edison Company, which went on to become Germany??? General Electric Company [Allgemeine Elektricit瓣ts-Gesellschaft Berlin or AEG] in 1887. In 1907 AEG hired Behrens as their new artistic consultant where he created a unified brand - often sited as the first seminal example of corporate identity and branding.); Prismatic Pictures ; German, out of copyright.