EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)
EditorialJoel Flory, center left, and Greg Lutze, center right, the co-founders of VSCO, attend a party in New York on Dec. 9, 2014. (Brian Harkin/The New York Times)